Brutalism in web design is as polarizing as it is distinctive. Inspired by the raw, utilitarian look of brutalist architecture, this style strips away polish and embraces stark layouts, plain typography, and minimal or no decoration. For some, it feels refreshing and authentic. For others, it is a frustrating user experience.

What Defines Brutalist Web Design

Brutalist websites often feature monochrome or limited color palettes, large blocks of text, unstyled hyperlinks, and little regard for traditional spacing or visual hierarchy. The goal is to be unapologetically functional, sometimes to the point of appearing unfinished.

Why Designers Use It

Supporters of brutalism appreciate its honesty and its ability to stand out in a world of overly polished templates. It can communicate boldness, confidence, and a rejection of mainstream design norms.

The UX Problem

The same traits that make brutalism stand out can also make a site difficult to use. Poor contrast, unclear navigation, and crowded layouts can slow users down or push them away entirely.

Finding the Balance

It is possible to incorporate brutalist elements without sacrificing usability. Retaining clear navigation, readable typography, and sufficient contrast ensures that the design still serves the audience while making a strong visual statement.

The Takeaway

Brutalism is a bold aesthetic choice that can help a brand stand out, but it comes with real usability challenges. The most successful brutalist-inspired sites embrace the style while respecting the fundamentals of good user experience.