Dec 29, 2024

Dark Mode: A Trend or a Web Design Essential?

Looking at the rise of dark mode, its benefits for users, and whether it should be part of every website design strategy.

Maquille Gatlin

Founder, Creative Lead

Dec 29, 2024

Dark Mode: A Trend or a Web Design Essential?

Looking at the rise of dark mode, its benefits for users, and whether it should be part of every website design strategy.

Maquille Gatlin

Founder, Creative Lead

Creating websites built for impact — designed to look sharp, run fast, and work hard for your business.

Dark mode has gone from a novelty feature to a common option across apps, operating systems, and websites. Its popularity has sparked an ongoing question for designers and business owners: is it just a passing trend, or has it become a standard expectation?

Why Users Like Dark Mode

Many people find dark mode easier on the eyes, especially in low-light environments. It can reduce glare, help conserve device battery life on OLED screens, and provide a sleek, modern look that appeals to certain audiences.

Branding and Aesthetics

From a design perspective, dark mode offers a chance to create a distinct visual identity. It can make colors pop, highlight visual elements, and give a brand a premium feel. However, it also requires careful contrast and typography choices to maintain readability.

Accessibility Considerations

Dark mode is not automatically more accessible. For some users, especially those with certain vision impairments, light text on a dark background can cause eye strain. Offering a toggle that allows users to switch between light and dark modes is often the best way to address varying needs.

Should Every Website Have It?

While dark mode can enhance user experience for some audiences, it is not always a necessity. Businesses should consider their brand identity, target audience, and the contexts in which their site is used before investing in it.

The Takeaway

Dark mode is more than a passing trend, but it is not a universal requirement. It works best as an option rather than a one-size-fits-all solution, allowing users to choose the experience that feels right for them.

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