Hudon Training’s original website lacked authenticity and failed to capture the essence of Blake’s brand. The layout felt disjointed, with little visual energy or engagement to match the dynamic in-gym experience.
Design was centered around energy, clarity, and usability. We used Framer to build a fast, visually-driven experience that captured the gym’s atmosphere and integrated Blake’s booking tools. Custom photo and video content brought the brand to life, giving visitors an authentic feel before they ever stepped inside.
The new Hudon Training website is now a true extension of Blake’s brand; building trust, driving leads, and setting the tone for what clients can expect inside the gym.
For me, this project was a chance to combine clean design with authentic storytelling, and raise the bar for what a personal trainer’s website can be.
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(2018-25©)
