A shift in focus meant the old design no longer matched the brand’s vision or offerings.
While the original site served her hair extension business well, it didn’t capture the elegance and sophistication of her new bridal line. She needed an updated design that merged the beauty and bridal markets without losing her original audience. At the same time, she was introducing the Sincerely Elite sub-brand, requiring a new logo, fresh visual assets, and marketing materials that could work seamlessly online and in print — from pop-up shop banners to magazine ads.
The updated Elite Extensions presence now reflects the brand’s growth, appealing to both long-time customers and new bridal clientele with a polished, professional image.
I overhauled the Shopify store with a clean, elegant design that highlights both hair extensions and bridal accessories. A new Sincerely Elite logo was created to give the sub-brand its own identity while complementing the main brand. I also designed print-ready graphics for her pop-up shop banner and a feature ad in a bridal magazine.
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(2018-25©)
